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when we say 'flowers with feeling,' we mean it

At Goodroots, we believe flowers are an extension of your space, your brand, and your story.

Every arrangement we create is thoughtfully designed — whether for a business, a boutique hotel, a private residence, or a one-time event.

We offer flexible floral subscriptions and custom one-off services, always delivered with a seamless experience and a boutique sensibility.

Our florals are created to leave a lasting impression — tailored, intentional, and always uniquely yours.

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brand activations ● weekly florals ● editorials
our portfolio
our specialties

Event Floral Design

Whether it’s a dinner, launch, or something in between, we design florals that reflect the mood and meaning of your event. Our work is refined but never rigid — always tailored, always intentional.

We’ve created florals for brands, restaurants, and gatherings across LA, offering end-to-end service from sourcing to setup. Thoughtful blooms that do more than fill space — they set the tone.

Retail / Hospitality Floral Design

We offer weekly florals for restaurants, cafés, hotels, and retail spaces — always tailored to the tone of your brand. Our arrangements are seasonal, sculptural, and designed to leave an impression.

We also offer in-room hotel floral services, through hotel partners.

All sourcing, delivery, and setup is handled by our team, so your florals arrive fresh, on time, and exactly how you’d expect.

Gifts + Bouquets

Our floral arrangements are made to mark a moment, brighten a space, or simply let someone know they’re on your mind.

Each piece is crafted to order using seasonal blooms, wrapped in our signature style, and hand-delivered across Los Angeles. No templates, no filler — just flowers that feel like you meant it.

Available as one-time gifts or recurring deliveries, depending on how often you like to show up.

Flowers are just the beginning.

Let's design something memorable together.

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flowers with feeling